The design concepts developed by Life-U have been inspired by the rich diversity found in South Africa. The wire and beading materials are combined with first world materials and technology to create products that retain the spirit of traditional African craftsmanship, with each product telling a unique story of its origin.
Life-U is tapping in on a need to own beautiful, designer products, but also to make a social difference when buying the product. Every time a child or person looks up at the lampshade or wall sculpture he will know that a child or family somewhere in this world is smiling because of him. Life-U wants to make a difference in children's lives in needed areas by developing their creativity.
Story Products make children aware of culture and art at an early stage. It is more than a product; it is an experience, a story experience of how the product came about, where the product came from and the African artist who made it.
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